Do you have an integrated strategy to guide your content marketing initiatives?
An integrated content strategy aims to guide all content planning, production, marketing and measurement – across all digital channels. It establishes a central theme to provide a consistent and unified message, and implements a structured process of content planning, creation and governance.
Business Benefits of a Content Strategy:
Business Benefits of a Content Strategy:
- Establishes a central theme to provide a consistent and unified message
- Implements a structured process of content planning, creation and governance
- Provides a holistic view of all content - aligning all tactics and campaigns under an overall strategy
- Designs a standard process of capturing and nurturing leads through targeted digital content
- Maps out ongoing content development
- Establishes clear metrics to track and measure online customer engagement
We seek to understand your business.
We know that each business is unique with different issues, needs, priorities and ambitions. We will work closely with you and hold:
- One-on-one interviews with key stakeholders of the company. The objective of these interviews is to bring in some personality into the content – understanding business goals, company ideals/values, key market differentiators, target customers, company culture, plus personal views and aspirations.
- Brainstorming with Marketing, Product and Sales groups to understand the different content objectives and priorities.
- Regular progress updates / reporting to maintain visibility and transparency.
Our Content Strategy Development Process
Part 1: Brand Story Development
The content strategy process begins with defining your brand or company story. So, how do you build your story? Here are 3 simple steps to get things started:
- Develop a Strategic Messaging Framework
- Create your Buyer Personas
- Build overall Themes & Keywords
The content strategy process begins with defining your brand or company story. So, how do you build your story? Here are 3 simple steps to get things started:
- Develop a Strategic Messaging Framework
- Create your Buyer Personas
- Build overall Themes & Keywords
Part 2: Content Audit & Mapping
What do you have and what do you need? A content audit reviews all content pieces, maps them into the buying stages (plus buyer personas), and plans for content development to fill any identifies gaps.
- Conduct a Content Audit
- Map content to personas and buying stages
- Create a Content Calendar
What do you have and what do you need? A content audit reviews all content pieces, maps them into the buying stages (plus buyer personas), and plans for content development to fill any identifies gaps.
- Conduct a Content Audit
- Map content to personas and buying stages
- Create a Content Calendar
Part 3: Content Marketing Plan
The next step is to develop a content-led marketing model that delivers consistently relevant and engaging content. This positions the company as a thought leader in the industry, and moves the prospect through the journey - closer to a sale or buying decision.
- Develop a tactical Content Marketing Plan
- Promote and distribute content across channels
The next step is to develop a content-led marketing model that delivers consistently relevant and engaging content. This positions the company as a thought leader in the industry, and moves the prospect through the journey - closer to a sale or buying decision.
- Develop a tactical Content Marketing Plan
- Promote and distribute content across channels
Part 4: Content Governance & Performance Management
How will content be managed and measured? The last stage aims to standardise the process of content creation, approval and publishing. It also includes developing key metrics to manage and report on performance.
- Standardise a Content Workflow – structured process of content creation and governance
- Implement clear metrics to track performance and enable continuous improvement
How will content be managed and measured? The last stage aims to standardise the process of content creation, approval and publishing. It also includes developing key metrics to manage and report on performance.
- Standardise a Content Workflow – structured process of content creation and governance
- Implement clear metrics to track performance and enable continuous improvement
Need help with your content strategy? |
"I highly recommend Ritchie as a professional and experienced content marketer. His attention to detail in crafting customised content strategies that amplify an intended message, speak directly to target audiences while meeting business objects is what truly sets him apart."
- Managing Director, Multimediax