Do you have an integrated strategy to guide your content marketing initiatives?
An integrated content strategy aims to guide all content planning, production, marketing and measurement – across all digital channels. It establishes a central theme to provide a consistent and unified message, and implements a structured process of content planning, creation and governance. It provides a holistic view of all content - aligning all tactics and campaigns under an overall strategy.
We can help you develop and document an integrated content strategy for your business. This would include:
- We understand that each business is unique with different issues, needs, priorities and ambitions. We start the process by conducting interviews with key stakeholders of the company. The objective of these interviews is to bring in some personality into the content – understanding business goals, company ideals/values, key market differentiators, target customers, company culture, plus personal views and aspirations.
- We then hold brainstorming sessions with Marketing, Product and Sales groups to understand the different content objectives and priorities.
- To maintain visibility and transparency, we provide you with regular progress updates / reporting.
Content Strategy: What is it and why does your business need one?
Without guidance and proper planning, content just becomes a big gamble.
You could be spending a lot of time, effort and even money in developing your content masterpieces – without knowing if they will properly communicate your brand story, connect with your target customers, or help achieve your goals.
This is where content strategy comes in.