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Content Strategy Process

Our Content Strategy Development Process

Objectives:
  • To help your business develop an Integrated Content Strategy that unifies all elements to consistently deliver your brand story across digital channels and at every stage of the buying cycle.
  • To plan and produce the right content at the right time through the right channels for the right audience.
  • To consistently deliver relevant and engaging content that addresses the specific problems, needs and challenges of your customers and prospects.
Part 1: Brand Story Development
- Develop a Strategic Messaging Framework
- Create your Buyer Personas
- Build overall Themes & Keywords
Part 2: Content Audit & Mapping
- Conduct a Content Audit 
- Map content to personas and buying stages 
- Create a Content Calendar
Part 3: Content Marketing Plan
- Develop a tactical Content Marketing Plan
- Promote and distribute content across channels
Part 4: Content Governance & Performance Management
- Standardise a Content Workflow – structured process of content creation and governance
- Implement clear metrics to track performance and enable continuous improvement
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    Learn about our approach. Download The Content Strategy Process: ​

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  • Home
  • About
  • Services
    • Content Strategy
    • Content Marketing
    • Content Writing
    • B2B Event Marketing
  • Portfolio
  • Learning Hub
    • Content Strategy Blog
    • Content Strategy Workshop
    • The Art of Persuasive Content
    • Content Strategy Process
  • Purpose Idea
    • Ideas On Purpose Blog
  • Contact