Building a framework to drive demand and engagement across channels.Our Objectives
Our Methodology We seek to understand your business. We know that each business is unique with different issues, needs, priorities and ambitions. We will work closely with you and hold:
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The Content Strategy Process has 4 main parts:
Part 1 – What’s your story?
The content strategy process starts with defining your brand or company story. So, how do you build your story? Here are 3 simple steps to help you get started:
Part 2 – What do you have and what do you need?
Before we go any further, it is important to know where you are right now and what resources you currently have. The Content Audit will help us determine what content needs to be updated, improved or repurposed (plus what needs to be archived or removed). We also conduct an analysis of your current competitors – to determine what they’re doing with their content, and what we can learn and replicate.
Part 3 – How will content drive demand and engagement?
We then develop a tactical Content Marketing Plan - delivering consistently relevant and engaging content that moves the buyer through the sales cycle, closer to a sale. The main objectives of the content marketing program are mainly focused on 3 things: build awareness, engage customers across channels, and generate new leads.
Part 4 – How will content be managed and measured?
This section streamlines the process of content development, and implements a standard way of tracking and reporting on content marketing performance.
Part 1 – What’s your story?
The content strategy process starts with defining your brand or company story. So, how do you build your story? Here are 3 simple steps to help you get started:
- Develop a Strategic Messaging Framework
- Create your Buyer Personas
- Build overall Themes & Keywords
Part 2 – What do you have and what do you need?
Before we go any further, it is important to know where you are right now and what resources you currently have. The Content Audit will help us determine what content needs to be updated, improved or repurposed (plus what needs to be archived or removed). We also conduct an analysis of your current competitors – to determine what they’re doing with their content, and what we can learn and replicate.
- Conduct a Content Audit
- Deliver a Content Development Plan
- Create an overall Content Calendar
Part 3 – How will content drive demand and engagement?
We then develop a tactical Content Marketing Plan - delivering consistently relevant and engaging content that moves the buyer through the sales cycle, closer to a sale. The main objectives of the content marketing program are mainly focused on 3 things: build awareness, engage customers across channels, and generate new leads.
- Develop a Content Marketing Plan
- Promote and distribute content across channels
Part 4 – How will content be managed and measured?
This section streamlines the process of content development, and implements a standard way of tracking and reporting on content marketing performance.
- Standardise a Content Workflow – structured process of content creation and governance
- Implement clear metrics to track performance and enable continuous improvement
Content Strategy Workshop
This one-day practical and interactive workshop will focus on developing and documenting a content strategy with defined business outcomes, and ensure you have the foundations in place to create consistently great content.
Facilitated by Jonathan Crossfield - Storyteller, Writer & Content Marketing Consultant |
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