Our Content Strategy Development Process

Objectives:

• To help your business develop an Integrated Content Strategy that unifies all elements to consistently deliver your brand story across digital channels and at every stage of the buying cycle.
• To plan and produce the right content at the right time through the right channels for the right audience.
• To consistently deliver relevant and engaging content that addresses the specific problems, needs and challenges of your customers and prospects.

Part 1: Brand Story Development
- Develop a Strategic Messaging Framework
- Create your Buyer Personas
- Build overall Themes & Keywords

Part 2: Content Audit & Mapping
- Conduct a Content Audit 
- Map content to personas and buying stages 
- Create a Content Calendar

Part 3: Content Marketing Plan
- Develop a tactical Content Marketing Plan
- Promote and distribute content across channels

Part 4: Content Governance & Performance Management
- Standardise a Content Workflow – structured process of content creation and governance
- Implement clear metrics to track performance and enable continuous improvement