Do you have an integrated strategy to guide your content marketing initiatives?

An integrated content strategy aims to guide all content planning, production, marketing and measurement – across all digital channels. It establishes a central theme to provide a consistent and unified message, and implements a structured process of content planning, creation and governance. It provides a holistic view of all content - aligning all tactics and campaigns under an overall strategy.
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We can help you develop and document an integrated content strategy for your business. This would include:

• Strategic Messaging Framework: Developing your brand story and communicating key messages across channels.
• Buyer Personas: Understand your target audience better and build in some personality into each content piece.
• Content Audit: Before we plan for the future, it is important to know where we are right now, and what resources we currently have.
• Content Calendar: Creating a 6-month content calendar to guide content production and publishing.
• Tactical Content Marketing Plan: Details how content will be promoted and distributed to engage your target audience across online and social channels.
• Content Workflow: Meant not only to streamline the process, but also make sure that principals of the company are involved at every stage of the content development cycle.
• Content Performance Measurement & Reporting: developing content marketing metrics, and clear ways to track, monitor and report on performance.

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Our Methodology

1. We understand that each business is unique with different issues, needs, priorities and ambitions. We start the process by conducting interviews with key stakeholders of the company. The objective of these interviews is to bring in some personality into the content – understanding business goals, company ideals/values, key market differentiators, target customers, company culture, plus personal views and aspirations.
2. We then hold brainstorming sessions with Marketing, Product and Sales groups to understand the different content objectives and priorities.
3. To maintain visibility and transparency, we provide you with regular progress updates / reporting.

​Content Strategy: What is it and why does your business need one?

​Without guidance and proper planning, content just becomes a big gamble.
 
You could be spending a lot of time, effort and even money in developing your content masterpieces – without knowing if they will properly communicate your brand story, connect with your target customers, or help achieve your goals.
 
This is where content strategy comes in.
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