integrated strategy to guide your content marketing program.
An integrated content strategy aims to guide all content planning, production, marketing and measurement – across all digital channels. It establishes a central theme to provide a consistent and unified message, and implements a structured process of content planning, creation and governance.
Content Strategy benefits:
Content Strategy benefits:
- Establishes a central theme to provide a consistent and unified message
- Implements a structured process of content planning, creation and governance
- Provides a holistic view of all content - aligning all tactics and campaigns under an overall strategy
- Designs a standard process of capturing and nurturing leads through targeted digital content
- Maps out ongoing content development
- Establishes clear metrics to track and measure online customer engagement
Our content strategy development process
We seek to understand your business.
We know that each business is unique with different issues, needs, priorities and ambitions. We will work closely with you and hold:
- One-on-one interviews with key stakeholders of the company. The objective of these interviews is to bring in some personality into the content – understanding business goals, company ideals/values, key market differentiators, target customers, company culture, plus personal views and aspirations.
- Brainstorming with Marketing, Product and Sales groups to understand the different content objectives and priorities.
- Regular progress updates / reporting to maintain visibility and transparency.
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Meet Your Content Strategist, Writer & Marketing ConsultantMy name is Ritchie Marabut. I'm a passionate B2B marketing & content strategist with 12+ years of experience developing and implementing customised content, event & Account-Based Marketing (ABM) strategies that drive demand and engagement across channels and at every stage of the customer journey.
My background and experience have been focused on crafting targeted and purpose-driven B2B content across various industries including IT/tech, financial services, insurance, telecom, cybersecurity, construction, events, and aged care. I have worked with companies like Commonwealth Bank, Macquarie Telecom, Cisco, Greenstone Financial Services, Google Cloud, Salesforce, CrowdStrike, VMware and Autodesk. "Ritchie and I have worked together for a couple of years across global projects. The depth of his understanding of business, technology and go to market challenges affecting complex organisations means he can get under the skin of a problem quickly. Ritchie has enormous knowledge of the technology, business change and innovation issues facing businesses across Australia, Asia-Pacific and globally, and can apply this knowledge to create compelling, powerful and stylish arguments for change." "I highly recommend Ritchie as a professional and experienced content marketer. His attention to detail in crafting customised content strategies that amplify an intended message, speak directly to target audiences while meeting business objects is what truly sets him apart." |
Our Content Strategy Process in more detail
Part 1: Brand Story Development
The content strategy process begins with defining your brand or company story. So, how do you build your story? Here are 3 simple steps to get things started:
- Develop a Strategic Messaging Framework
- Create your Buyer Personas
- Build overall Themes & Keywords
The content strategy process begins with defining your brand or company story. So, how do you build your story? Here are 3 simple steps to get things started:
- Develop a Strategic Messaging Framework
- Create your Buyer Personas
- Build overall Themes & Keywords
Part 2: Content Audit & Mapping
What do you have and what do you need? A content audit reviews all content pieces, maps them into the buying stages (plus buyer personas), and plans for content development to fill any identifies gaps.
- Conduct a Content Audit
- Map content to personas and buying stages
- Create a Content Calendar
What do you have and what do you need? A content audit reviews all content pieces, maps them into the buying stages (plus buyer personas), and plans for content development to fill any identifies gaps.
- Conduct a Content Audit
- Map content to personas and buying stages
- Create a Content Calendar
Part 3: Content Marketing Plan
The next step is to develop a content-led marketing model that delivers consistently relevant and engaging content. This positions the company as a thought leader in the industry, and moves the prospect through the journey - closer to a sale or buying decision.
- Develop a tactical Content Marketing Plan
- Promote and distribute content across channels
The next step is to develop a content-led marketing model that delivers consistently relevant and engaging content. This positions the company as a thought leader in the industry, and moves the prospect through the journey - closer to a sale or buying decision.
- Develop a tactical Content Marketing Plan
- Promote and distribute content across channels
Part 4: Content Governance & Performance Management
How will content be managed and measured? The last stage aims to standardise the process of content creation, approval and publishing. It also includes developing key metrics to manage and report on performance.
- Standardise a Content Workflow – structured process of content creation and governance
- Implement clear metrics to track performance and enable continuous improvement
How will content be managed and measured? The last stage aims to standardise the process of content creation, approval and publishing. It also includes developing key metrics to manage and report on performance.
- Standardise a Content Workflow – structured process of content creation and governance
- Implement clear metrics to track performance and enable continuous improvement
